Where he talks about: “In atomized value chains, the same technology that explodes the middle commoditizes the old edges (example: cheap connectivity enables blogging). Industry profitability migrated to new edges.” really hits home. I would guess, without the ability to discuss this out loud, this is how communism was able to “bond” with capitalism. In a way, China was an “atomized” society, and corporations went for the “edges”. Then as he goes on to say, “Peer production communities are vertically integrated atomized value chains…” and it is this vertically integrated social system that allows totalitarism to survive, because they are vertical already. So corporations and state both move to the outside and the atomized center becomes a structure, without structure, so to speak. It would be interesting to see what an app built on this would look like, something for the edges to communicate with the atomized middle, perhaps?