Archive for the ‘strategic communication’ Category

Friday, June 25th, 2010


MC252: Catalyst for Open Leadership

From catastrophic perturbation of Gulf waters, the emergence of open leadership

A Motif of Open Social Transformation

I heard it first in 1998, from Meg Wheatley. And it’s really simple: “Participate, react, create, connect.”

Now twelve years later Meg writes, “I hold in my heart the vision of what’s possible if we could stop screaming accusations across our huge divides, if we could quiet down long enough to realize that, with the Gulf tragedy, nobody knows what to do, we’re in new territory, we’re lost.”

With closing concern, “I don’t think we have a choice here. We have to come together to find what’s needed for the Gulf, its people, and all its living beings. But will we make this choice? I have no idea.”

So then, a Sparking Agent: Geoff Livingston

From that simple motif–participate, react, create, connect–comes an idea, “As a society, we continue to experience great anger about this situation. While BP has taken responsibility, it’s clear they cannot resolve the matter. We cannot wait for corporations or the government to act. It’s been almost two months and the crisis is deepening.

“We will create a Citizen Effect: Find local charities to pair with a national fundraising drive and help fishermen to find a sustainable, environmentally friendly future. This would be the best outcome from the oil spill.”

Participate, react, create, connect: What to Expect on Our Gulf Mission

From Fractal Brand, to Scale: TEDxOilSpill

We have the template. We have the technology. Geoff and colleagues Beth Kanter and Kami Watson Huyse at Zoetica, masters of socionetics, use social technology for social good, appropriately leveraging personal networks, building capacity to scale. If Geoff, working with Citizen Effect’s May Yu and Dan Morrison is one brand of open leadership, who might become another? And, to what scale?

Of the thought leaders speaking at TEDxOilSpill on Monday, l ask:

How can we – ordinary people, citizen scientists, citizen journalists – participate, react, create, and connect in meaningful ways to mitigate the crisis in the Gulf, and to explore alternative energy futures?

Open leadership. It’s here, now. Choose an idea :)

Monday, May 3rd, 2010


When It Comes to Your Data, Size Matters

And, as Justin says, when it comes to audience…

Narrowcasting: One fish at a time

In the context of social media, social community,

What’s your Measure of Effectiveness?

For example, consider this gentleman’s agreement, “We’re always supposed to judge ourselves by the quality of the conversations we have, rather than the sheer volume of our reach.”

Hmmm… Politically correct and a wonderful romantic notion. Works for me. I can appreciate large samples of data for critical applications. But when I’m evaluating the effectiveness of my social strategy, I’m one of those folks who decouples quality from quantity.

It’s easier for me to be social in a small group, rather than a large one; discover real identities, build real relationships. As Jeff Jarvis knows, one feeds the other.

Like the fisherman in the photo, I’m one guy. I can’t fish the whole stream. But I know where to cast. Actionable data and how to make use of it: When I catch a fish, that moment teaches me how to catch another.

My dumbwaiter pitch, the one word describing my social media reach? Fishing ;)

Monday, February 8th, 2010


Bread of Life: Matrix

The bread of life, matrix

The bread of life, matrix

Food for thought

2006, recalling context from the Annual High Performance Computing and Communications Conference:
Main Street Supercomputing: The Convergence of HPC and Grid Computing

Cloud computing…

High performance computing, grid computing…

Grid of grids, a matrix.

Contextualizing conversation. Coming soon.

Monday, February 8th, 2010


Slice of Life: Grid

Grid

Grid

Food for thought

High performance computing: the grid, or perhaps a grid of grids; a matrix, running in the cloud.

The matrix, coming soon.

Tuesday, January 26th, 2010


Counterpartnering in Haiti

Connecting Counterpartners

Connecting Counterpartners

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Doctors Without Borders

Haiti: HOWTO set up a plug-and-play hospital – Doctors Without Border